1 What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or phone) when you visit a website. They are widely used to make websites work efficiently and to provide information to website owners.
Cookies cannot execute programs or deliver viruses to your device. They are uniquely assigned to your browser and can only be read by the web server that placed them.
2 Cookies We Use
We use the following categories of cookies on the Appretor website:
Essential Cookies
These cookies are strictly necessary for the website to function. They cannot be switched off because the website would not work without them. They do not store any personally identifiable information.
- Session cookies — remember your preferences (e.g. cookie consent choice) during your visit
- Security cookies — help protect against cross-site request forgery
Analytics Cookies
These cookies help us understand how visitors interact with our website — which pages are visited most, how long people stay, and where they come from. This helps us improve the site experience.
- Google Analytics — tracks page views, sessions, and user behaviour anonymously. See Google's Privacy Policy.
Advertising & Tracking Cookies
These cookies are set by our advertising partners (including Meta/Facebook) to build a profile of your interests and show you relevant ads on other websites and platforms. They work by uniquely identifying your browser.
- Facebook Pixel — tracks conversions from Facebook Ads, optimizes ad delivery, and allows us to retarget visitors on Facebook and Instagram. See Meta's Cookie Policy.
- PayPal cookies — set when you interact with our PayPal checkout. See PayPal's Cookie Policy.
Functional Cookies
These cookies enable enhanced functionality and personalisation. They may be set by us or third-party providers whose services we use on our pages.
- Google Fonts — may set cookies when loading fonts from Google's servers
- Preference cookies — remember your cookie consent choices so you are not asked again on every visit
3 Cookie Duration
Cookies can be either session cookies (deleted when you close your browser) or persistent cookies (remain on your device for a set period). Here is a summary:
- Cookie consent preference — stored for 365 days so we don't ask again
- Facebook Pixel cookies — typically stored for 90 days to 2 years
- Google Analytics cookies — typically stored for up to 2 years
- Session cookies — deleted when you close your browser
4 Your Cookie Choices
You have several options to control or limit how cookies are used when you visit Appretor:
Cookie Consent Banner
When you first visit our website, a cookie consent banner will appear at the bottom of the screen. You can choose to accept all cookies, or decline non-essential cookies (analytics and advertising). Your choice will be saved for 365 days.
You can change your preference at any time by clearing your browser cookies and revisiting the site, or by contacting us at contact@appretor.com.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all or some cookies, or to alert you when cookies are being set. Note that disabling certain cookies may affect the functionality of our website.
- Google Chrome cookie settings
- Mozilla Firefox cookie settings
- Apple Safari cookie settings
- Microsoft Edge cookie settings
Opt Out of Facebook Advertising Cookies
You can opt out of Facebook's interest-based advertising by visiting your Facebook Ad Preferences page, or by using the Digital Advertising Alliance opt-out tool.
Opt Out of Google Analytics
You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on.
5 Third-Party Cookies
Some cookies on our website are set by third-party services. We do not control these cookies — they are governed by the privacy policies of the respective third parties. The main third parties whose cookies may be present on our site are:
- Meta (Facebook) — Cookie Policy
- Google — Cookie Policy
- PayPal — Cookie Policy
6 Legal Basis for Cookie Use
Under the GDPR (General Data Protection Regulation) and the UK PECR (Privacy and Electronic Communications Regulations), we rely on the following legal bases for setting cookies:
- Legitimate interest — for essential cookies required to operate the website
- Consent — for analytics, advertising, and non-essential functional cookies. You provide consent via our cookie banner when you visit the site.
7 Changes to This Cookie Policy
We may update this Cookie Policy from time to time as we add new features or services that use cookies, or as laws and regulations change. When we update it, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
8 Contact Us
If you have any questions about our use of cookies, please contact us: